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BREAKING: HAGGAR

Published on .

WHAT GOES AROUND . . .

Haggar Clothing Co. has started airing the first TV advertising for its Haggar Black Label. In this " '30s guy" spot from GSD&M, Austin, Texas, a retro b&w character is shown in a modern, color world. The tag: "Cool comes around." The approximately $10 million effort follows a print campaign that introduced the line in 1997.

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