Clairol Herbal Essences stirs up the aisles in new TV spots breaking today featuring sex therapist Dr. Ruth Westheimer. The commercials are the first Herbal Essences work from Kaplan Thaler Group
, New York, assigned the shampoo and body wash lines from Bristol-Myers Squibb Co. last year. In "Supermarket," a woman recreates her first experience with the shampoo right on the produce aisle. "If you think that's great, try the body wash," recommends the doctor.