Gfn.com, the Gay Financial Network, broke its first TV spots to promote the 2-year-old financial portal for gays and lesbians July 26. The ads, from Mad Dogs & Englishmen, New York, show bankers dealing poorly with anxiety over a same-sex couple. Spots will run on CNBC as part of gfn.com's $6 million campaign. Copywriters: Jaime Palmiotti, Emily Reed, James Robinson. Art directors: Prisca Ekkens, James Dawson Hollis, Vivian Wan.