BREAKING: HSBC: AIRING IT OUT

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Leading Hong Kong bank HSBC broke a TV spot with a whimsical aeronautical theme from M&C Saatchi, Hong Kong, despite the Asian economic downturn early this month. The approach, unusual for the Asian financial services sector, is part of the first global TV campaign for HSBC. The spot was shot in Australia and is airing during in-flight TV programming on Cathay Pacific Airways.
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