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BREAKING: HUMMER: RDON'T LEAVE THE ROAD WITHOUT IT

Published on .

The first of three new print ads for AM General's Hummer all-terrain vehicles break in February monthlies. The marketer, driving for younger buyers this year, will for the first time add buys in Wired and Fast Company to a stable of magazines it has already used, including Business Week and Cigar Aficionado. The marketer, via Richards Group's Jackhammer, Dallas, is expected to spend less than $1 million -- all in print -- again this year.
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