BREAKING: INTERSTATE BAKERIES: DAGWOOD CHALLENGERS

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Interstate Bakeries Corp. launches new advertising today, including a TV spot from Campbell Mithun Esty, Minneapolis, in which family members display their favorite sandwiches-from Steve's Sardine Special to Dad's Head Cheese, all made with the same white bread. Eight versions of the spot will air in 53 local markets, each promoting a different IBC regional brand. The campaign includes FSIs and point-of-purchase materials.
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