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Published on .

A national print ad breaking late this month from Ogilvy & Mather, New York, shows off a new co-branding effort by Jaguar Cars and Raytheon Aircraft, the first licensing deal for both marketers. The Jaguar Special Edition airplane, based on Raytheon's Beech King Air C90B, is about to take off on a 16-city tour. Four of the 12 planes expected to be built this year have already been sold, at a price of $2.6 million.
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