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Breaking: Jaguar

Published on .

Jaguar Cars North America breaks an estimated $10 million brand campaign March 19. In the first of three beauty spots from WPP Group's Y&R Advertising, New York, the copy reads, "Your guidance counselor said you would never amount to anything. Your guidance counselor drives a minivan." Art director: Marwan Khuri. Copywriter: Jill Applebaum.
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