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Breaking: Jeep

Published on .

Chrysler Group's Jeep brand launches the all-new Liberty sport utility on network and cable TV the week of June 18. The SUV, a replacement for the Cherokee, will get the biggest chunk of the brand's estimated $200 million media budget this year. Omnicom Group's PentaMark Worldwide, Troy, Mich., created six TV spots and 11 print ads arriving in July books. This spot incorporates Jeep's "There's only one" tag to other things like "one jungle" and "one mother." A 60-second version of the spot will appear at movie theaters this summer.
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