Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: Keeping it cool

Published on .

Procter & Gamble Co. is rolling out the first TV effort for its Zest body wash, a hip spot that makes showering look cool. The 30-second commercial hits cable and syndication today, with network following July 3. Jordan McGrath Case & Partners/Euro RSCG, New York, is the agency. Copywriter: Betsy Erskine. Art director: Chris Chao.
Most Popular
In this article: