BREAKING: KELLOGG: A BOWL A DAY: CEREAL BENEFITS

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A new Kellogg Co. print campaign is unifying all its brands and highlighting the benefits of eating cereal in general. The effort from Leo Burnett USA, Chicago, includes six executions themed "Cereal. Eat it for life." Each focuses on a particular health aspect. The umbrella campaign supports all brands, including those handled by Kellogg's other major cereal shop, J. Walter Thompson USA, New York.
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