BREAKING: KMART: BIG THANKS FOR THE MEMORIES

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Bob Hope makes a cameo appearance in a new commercial for Kmart Corp. touting Big Kmart stores, the oncept on which the ailing discounter hopes for turnaround. The 60-second spot, which broke Oct. 26 in 20 major markets, is studded with appearances by celebrities recruited to anchor its departments and give name recognition to its private-label brands, including Martha Stewart, Big Bird and racing team owner Roger Penske. Mr. Hope appears from behind a newspaper at a coffee shop, saying, "Big Kmart, this is big." The spot was directed by Penny Marshall, who appears in other Kmart advertising with Rosie
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