×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKING: KOOL: LIGHTING UP NEW AD THEME

Published on .

Brown & Williamson Tobacco Corp. urges smokers to "B Kool" in this new magazine ad campaign from Grey Advertising, New York. The approach, which moves away from the most recent ad-themed "Your turn now" and showing a race car-juxtaposes a close-up of a hand holding a lit cigarette on the left with a woman
Most Popular
In this article: