BREAKING: EX-LAX: NATURALLY YOURS

Published on .

Novartis Consumer Health breaks a TV campaign next week on network TV for Ex-Lax laxative, reformulated to use "natural senna" as the active ingredient (AA Sept. 15). The brand, nearly 100 years old, was revised due to concerns about phenolphthalein, the former active ingredient. Grey Advertising,
In this article:
Most Popular