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Breaking: Lever 2000 Wipes

Published on .

Cleansing wipes seem to morph from puffy clouds, white balloons and ship sails in the first ad campaign introducing Unilever's Lever 2000 Wipes. Unilever's target audience consists of parents and busy adults who might prefer a grab-and-go cleansing product without a baby smell. The :30 "Fantasy" spot, from WPP Group's J. Walter Thompson, New York, breaks this week on national broadcast and cable channels. Copywriter: Chris Baier. Art director: Kristina Backlund. See AdAge.com for more on this campaign.
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