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BREAKING: LEVI'S: A PUZZLE FOR PANTS BUYERS

Published on .

"Impala Man" kicks off Levi Strauss & Co.'s "They go on" saga in a 90-second spot in movie theaters (AA, July 28). The $90 million-plus campaign from Foote, Cone & Belding, San Francisco, challenges viewers to solve a puzzle that's revealed in each segment of the dreamlike series of spots. Biographical information, clues and games revolving around the campaign will be featured on the Levi's Web site (www.levis.com).
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