Levi Strauss & Co. employs singing innies and outties to sell its hip-hugging Superlow jeans. The belly buttons lip-synch to the vocals of Jaime-Lynn Sigler who plays Meadow on the HBO series "The Sopranos." She performs Diana Ross' "I'm Coming Out." The commercial, from Omnicom Group's TBWA/Chiat/Day
, San Francisco, breaks today. Art director: Jeff Labbe. Copywriter: Susan Treacy.