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Breaking: Levi Strauss

Published on .

Levi Strauss & Co. employs singing innies and outties to sell its hip-hugging Superlow jeans. The belly buttons lip-synch to the vocals of Jaime-Lynn Sigler who plays Meadow on the HBO series "The Sopranos." She performs Diana Ross' "I'm Coming Out." The commercial, from Omnicom Group's TBWA/Chiat/Day, San Francisco, breaks today. Art director: Jeff Labbe. Copywriter: Susan Treacy.
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