Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Romance-novel cover-king Fabio impersonates Tarzan in Lipton's new $10 million campaign breaking today for I Can't Believe It's Not Butter margarine. The latest spot in the series from McCann-Erickson Worldwide, New York, features Fabio swinging on a vine to save his heroine. He later dons a tuxedo for a dinner al fresco.
Most Popular
In this article: