BREAKING: LIPTON: ME FABIO, YOU MARGARINE

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Romance-novel cover-king Fabio impersonates Tarzan in Lipton's new $10 million campaign breaking today for I Can't Believe It's Not Butter margarine. The latest spot in the series from McCann-Erickson Worldwide, New York, features Fabio swinging on a vine to save his heroine. He later dons a tuxedo for a dinner al fresco.
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