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Breaking: Liz Claiborne

Published on .

Liz Claiborne Fragrances hopes to extend the craze for everything Latin with the August launch of Mambo, backed by a $20 million campaign by Avrett, Free & Ginsberg, New York. Print and TV ads will run in general market and Hispanic media, with English, Spanish and Spanglish musical versions of the commercial featuring salsa dancers.
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