You never know when little cravings will sneak up on you, imply promotional spots from Fallon
, Minneapolis, for Long John Silver's shrimp basket. Rich Stoddart, director of account services, said the spot's "juxtaposition" of little people with shrimp was unintentional. "The whole concept is these are manifestations of a craving," he said. Copywriter: Dean Buckhorn. Art director: Dan Bryant.