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M&M/Mars has concocted a heavenly spot for Snickers' Big One, a 31/2-ounce version of its candy bar formerly called King Size. The commercial, which debuted Oct. 24, shows folks lined up at the pearly gates being grilled by the gatekeeper on issues such as "You never put the toilet seat down. You ripped the tag off your mattress." The tagline: "Not going anywhere for an eternity? When you're really hungry, grab the Big One." BBDO Worldwide, New York, is the
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