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BREAKING: Making a point to teens

Published on .

For its new "Sex has consequences" advertising campaign from Ogilvy & Mather, New York, the National Campaign to Prevent Teen Pregnancy plans to shock some sense into sexually active teens. Launching ads last week that highlight provocative words such as "useless," "reject" and "dirty," the group proves that sex isn't all fun and games. Copywriter: Christopher Skurat. Art director: Arturo Gigante.
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