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Breaking: Here's mama

Published on .

The pressure of meeting a future mother-in-law is the first setting in Unilever's $10 million soap-opera TV campaign from McCann-Erickson Worldwide, New York, for Bertolli olive oil. The spot, which breaks today on national cable and spot TV in New York and Philadelphia, aims to demonstrate the family's olive obsession through Mama Bertolli's concern about what her son's fiancee knows about the subject. Copywriter: Rona Oberman. Art director: Bill Shea.
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