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Published on .

McCall's breaks a new image campaign nationally this week with a 30-second spot on cable channels E! and VH1. The tagline, featured in a collage style, consists of four key descriptives of the Gruner & Jahr USA magazine: "service ," "savvy," "celebrity," "style." The less than $1 million campaign, from Grey Entertainment, New York, also will include outdoor in New York, as
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