Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Price gets the spotlight at McDonald's Corp. restaurants in the San Francisco area with the launch last week of a local 89 cents promotion of the McChicken sandwich, a returning product, backed by a new 30-second TV spot from Hoffman/Lewis, San Francisco. It's the fourth in a series of ads featuring a
Most Popular
In this article: