Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: McDonald's

Published on .

McDonald's Corp. last week aired a :30 spot from from Omnicom Group's DDB Worldwide, Chicago, for its $10 million Labor Day Weekend giveaway in the aftermath of the Simon Marketing scandal. "So you can have the chance that belongs to you, and we can make things right for you," the voice-over says. "We just want a second chance to see you smile." Art director: Dick Tracy. Copywriter: Geoff McCartney.
Most Popular
In this article: