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BREAKING: MELLO YELLO: FOR THIRSTY VIDEOGAMERS

Published on .

"Get digitized" is the theme of a new Coca-Cola Co. promotion for its regional Mello Yello, targeting videogame fans. A 30-second spot, created on a project basis by McCann-Erickson Worldwide, Atlanta, supports the promotion, running through December. Three grand-prize winners will be featured in an upcoming video release from Electronic Arts, the video/computer game publisher.
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