Women take pain symptoms seriously enough to invoke battlefield tactics in a new "Portraits" print campaign for Motrin, a Johnson & Johnson McNeil Consumer Healthcare product. Bold copy stating "Fights Dirty," "Knows Her Enemy" and "Never Surrenders" accompanies portraits of ladies who look like they've won the war. The ads, created by Interpublic Group of Cos.' Lowe
Lintas & Partners, New York, break in April magazines and are a continuation of the "Portraits" TV campaign that first appeared last fall. Copywriter: Amy Sacks. Art director: Mark Shap.