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BREAKING: NATURE'S RECIPE: BREAKING THE BREED BARRIER

Published on .

Heinz Pet Products Co.'s Nature's Recipe launches its first print campaign with a series of ads featuring creative that substitutes dogs associated with certain settings with different, unexpected breeds. In the first ad from Goldberg Moser O'Neill, San Francisco, firefighters pose in front of their truck with a dachshund. Other executions for the superpremium dog food, which is aimed at owners of specific breeds, include a Mack truck emblem in
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