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Breaking: Nike

Published on .

Jordan, a line of footwear and apparel owned by Nike, used its commercials to produce a music video that will run starting this week in the regular rotation on cable channels MTV2 and BET. The video, featuring the music of Mos Def, includes athletes such as Yankee shortstop Derek Jeter, Miami Heat guard Eddie Jones, light heavyweight champion Roy Jones Jr., and, of course, Michael Jordan. Wieden & Kennedy, New York, created the work. Art director: Adrian Hilton. Copywriters: Ty Montague and Ernest Lupinacci.
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