Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: Pacific Life

Published on .

A businessman's search for the right financial partner takes him to the sea in a new TV, print and outdoor campaign breaking this week from Pacific Life, Newport Beach, Calif., the largest life insurance company in California. A second spot, featuring the company's signature Humpback whale, shows children protected by a frolicking ocean giant. The estimated $10 million plus campaign is slated for network sports, particularly golf programming, and is the first from new agency of record, Kovel/Fuller, Culver City, Calif. Mediaspot, Corona del Mar, Calif., buys media. Art director: Len Zimmelman. Copywriter: Michael Berliner.
Most Popular
In this article: