Breaking: Pedal power

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Bikestore.com, a online resource for cycling products and information, breaks its first print ads from TDA Advertising & Design, Boulder, Colo., in June issues of Bicycling, Bike, Mountain Bike and Velo News. The ads for the new site carry the tagline, "Don't get lost looking for bike info." Art directors: Thomas Dooley and Dan Richardson. Copywriter: Eric Liebhauser.
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