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BREAKING: PEP BOYS: NEW PEP FOR FOUNDERS

Published on .

The Pep Boys-Manny, Moe & Jack last week launched the first work from new agency DDB Needham Worldwide, Chicago, with animated caricatures of the three late founders. The new tag: "Pep Boys. Cars like us. People love us." It's the first time since 1990 that ads have alluded to the founders. This spot, shot in a Pep Boys store, shows people wearing headsets getting a museum-style tour of available products.
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