The Pep Boys-Manny, Moe & Jack last week launched the first work from new agency DDB
Needham Worldwide, Chicago, with animated caricatures of the three late founders. The new tag: "Pep Boys. Cars like us. People love us." It's the first time since 1990 that ads have alluded to the founders. This spot, shot in a Pep Boys store, shows people wearing headsets getting a museum-style tour of available products.