×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BREAKING: PEPPERIDGE FARM: WHIPPING UP NEW NAME FOR CLASSICS

Published on .

Pepperidge Farm has started new advertising rebranding its American Classics chocolate chip cookie line as Chocolate Chunk Classics. In a spot from Saatchi & Saatchi Worldwide, New York, a commuter attempts to steal a cookie from a fellow train passenger. The tagline: "Satisfaction is just one bite
In this article:
Most Popular