Breaking: Pepsi

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PepsiCo's Pepsi-Cola Co. launches its summer Wild Cherry Pepsi promotion, with a 30-second "Tomb Raider"-themed spot. The commercial was shot on the movie set and shows video-game character Lara Croft battling demons to recapture her Wild Cherry Pepsi. The brand continue its "more to go wild for" tag. Radio, online, and point-of-sale material will support. The commercial started May 6 and will run for six weeks on network, cable and spot TV. Omnicom Group of Cos.' BBDO Worldwide, New York, handles. Art director/copywriter: Johnny Tan and Chien Hwang
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