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Published on .

Balancing act

In the new campaign promoting Fiscal Fitness retirement products by Phoenix Home Life Mutual Insurance Co., Emmerling Post, New York, used animated letters created by designer Milton Glaser, a co-founder of New York Magazine. In the spot, the letters try to hold a pose on a tilting ship, with narration stressing the need to focus on the financial picture despite life's shifts. The 30-second spot will air through November on cable TV. A print insert will also run in Time

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