BREAKING: PHYSIQUE: BREAKING THE MOLD

Published on .

Procter & Gamble Co. suggests you "break the law"-of hair styling-in a campaign for its new Physique line testing in Wichita, Kan. The spread, running in local editions of beauty magazines, is from Saatchi & Saatchi, New York, and touts the product's ability to defy physics by giving good styling control while still breaking "the stiff, sticky mold." TV is expected to follow shortly.
In this article:
Most Popular