BREAKING: PLATOON: EXERCISING SOME INITIATIVE

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"The mother of all workouts" breaks in a new campaign for Platoon Fitness Training, a chain offering boot camp-style exercise programs. In four 30-second spots, messages on a camouflage background warn that Platoon is "Looking for a few good men who have had a few too many jelly doughnuts." The spots, by Brownstein Group, Philadelphia, break this month in East Coast markets. The approximately $1 million campaign also includes print and direct mail.
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