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Breaking: Plush politics

Published on .

Just as politicians pass out coffee and doughnuts to pollsters, McDonald's Corp. is using an election-theme Teeny Beanies promotion to keep customers from voting "No" with their feet. The three-week campaign from Leo Burnett USA, Chicago, begins Oct. 25 and features Lefty the Donkey, Libearty the Bear and Righty the Elephant. They debate that, unlike their opponents, they "can be bought." For $2.49 with the purchase of regularly priced menu items, that is. Copywriter: Dannyelle Wolf. Art director: Claudia Reyes.
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