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Kimberly-Clark Corp. last week launched Poise Pads With Side Shields, an extension to its Poise Pads line of adult bladder-control products for women, in a TV campaign from Campbell Mithun Esty, Minneapolis. Print will run in December magazines; there will also be a free-standing insert, in-store trial packs and in-pack couponing. The spot continues the "Freedom to be yourself" tagline from
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