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Breaking: Radiance from within

Published on .

With the launch of its new Milk-E vitamin E and biotin enriched milk product, Parmalat USA enters the world of skincare. TV and print ads break in Atlanta and New York Oct. 10 touting the first beauty-positioned beverage much like a new skin cream, even going so far as to call it Skin Milk. The effort from the Kaplan Thaler Group, New York, is expected to roll national next year with spending of $28 million. Copywriter: Robin Schwarz. Art director: Rob Snyder.
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