With the launch of its new Milk-E vitamin E and biotin enriched milk product, Parmalat USA enters the world of skincare. TV and print ads break in Atlanta and New York Oct. 10 touting the first beauty-positioned beverage much like a new skin cream, even going so far as to call it Skin Milk. The effort from the Kaplan Thaler Group
, New York, is expected to roll national next year with spending of $28 million. Copywriter: Robin Schwarz. Art director: Rob Snyder.