Breaking: Ready for boarding

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The new global airline alliance named SkyTeam launched an introductory TV and print effort June 23 from Euro RSCG BETC, Paris, with the tagline "Caring more about you." Alliance members Delta Air Lines, Air France, AeroMexico and Korean Air are taking a human-centered positioning rather than one focused on the airlines. "Airline alliances have something missing . . . you," says the TV spot voice-over.
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