"It's the food, stupid" could have been the theme for a pair of TV spots breaking Sept. 4 touting KFC Corp.'s KFC Twister sandwich. The effort is the first from Y&R
Advertising, New York, to use the new theme, "How good is that" sans the animated Colonel. The spots use MTV-style kinetic, rotating closeups of succulent ingredients and people taking their first bite of the $1.99 spicy chicken wrap. Copywriter: Tracey Spinney. Art director: Tom Pratt.