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BREAKING: SEARS: HOMING IN ON REPAIRS

Published on .

Sears, Roebuck & Co. launched its new HomeCentral repair and installation service Aug. 29 in a series of TV spots from Y&R Advertising, New York. The campaign is tagged "The service side of Sears" and initially will run in four markets-Boston, Seattle, Kansas City and 90% of Florida-before going national next spring. Sears previously introduced nationally its appliance
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