Breaking: Simply Orange

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Coca-Cola Co.'s Minute Maid Co. next week launches ads for its not-from-concentrate orange juice, Simply Orange. The "Introducing Simply Orange ... 100% unfooled around with" campaign will run on TV from Washington, D.C., to Cleveland and the Northeast U.S., where the product is available. Promotions, PR and an online effort will accompany. Doner, Southfield, Mich., handles. Art director: Joe Minnella. Copywriter: Charles McAleer.
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