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Breaking: Sinbad, soda good

Published on .

Things go from Sinbad to worse as a genie prefers to chill out in his lamp with a bottle of Mirinda over rescuing the mariners from a cyclops, in a humorous spot for Pepsi International. Goodby, Silverstein & Partners, San Francisco, used cheesy effects reminiscent of old adventure flicks. Another commercial for the orange soft drink takes its inspiration from ancient Flash Gordon serials, with the space heroes ignoring pleas for help from their female cohort. The spots debuted earlier this month and are running in China, India, Japan, Mexico and the United Arab Emirates. Copywriter/art director Dante Lombardi.
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