Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: Southwest Airlines

Published on .

Southwest Airlines touts its new color scheme in a spot campaign breaking today in 30 markets. As the Dallas-based low-cost carrier approaches its 30th anniversary, it is replacing the recognizable brownish color the airline refers to as "desert gold" with "canyon blue" on its planes. Longtime agency GSD&M, Austin, Texas, did the campaign and redesigned the planes; the new color mix was inspired by the Grand Canyon.
Most Popular
In this article: