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Published on .

Once upon a time, Southwestern Bell Wireless used fairy tales to promote its wireless communications services. In three 30-second spots, Jack Horner builds his business, the old woman moves out of the shoe and Jack and Jill's adventure up the hill makes the evening news. The "Modern Day Tales" campaign from GSD&M, Austin, Texas, which broke last week, carries the tagline "Your friendly neighborhood global communications company."
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