Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Breaking: Just for sport?

Published on .

Recoton Corp.'s InterAct division taps female soccer stars Brandi Chastain and Julie Foudy for a $3 million print campaign via Seiniger Advertising, Beverly Hills, Calif., breaking June 1 in USA Today to promote SharkMX. The device slips into Nintendo of America's Gameboy Color, allowing it to become an e-mail device and organizer. The ad features the Women's United Soccer Association stars in with the headline: "Play with us." Art director: Jack Cheng. Copywriter: Justin Wells.
Most Popular
In this article: