Breaking: Just for sport?

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Recoton Corp.'s InterAct division taps female soccer stars Brandi Chastain and Julie Foudy for a $3 million print campaign via Seiniger Advertising, Beverly Hills, Calif., breaking June 1 in USA Today to promote SharkMX. The device slips into Nintendo of America's Gameboy Color, allowing it to become an e-mail device and organizer. The ad features the Women's United Soccer Association stars in with the headline: "Play with us." Art director: Jack Cheng. Copywriter: Justin Wells.
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