BREAKING: SPRINT: DON'T TRY TO USE THEM AT TICKET GATE

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Sprint Corp. launched a $10 million ad campaign Jan. 1 for its Super Bowl XXXII promotion to reward new Sprint long-distance customers with pre-paid phone cards that are exact replicas of Super B owl tickets. The ads, created by J. Walter Thompson USA, San Francisco, feature actors Tom Arnold and Rob Schneider as two obsessed football fans who break into the Pro Football Hall of Fame to steal a set of replica tickets. The p romotion and ads run through Jan. 25. Customers who sign up receive four different tickets for every month they remain a Sprint customer, until the 32-card set is complete.
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